UX Strategy
"What exists and why?"
Exploring and defining a UX strategy might seem daunting at first, but it needn't be. You probably know a lot of the answers already but need a fresh pair of eyes to help you make sense of them.
Creating a UX strategy is arming you with the right knowledge about your business and audience to kickstart a successful solution.
Review what you have now.
Starting something new or advancing an existing product, understanding where to begin is really important.
Understanding your business.
Explore your business goals, needs, outcomes, and motivations to help frame a problem.
Understanding your audience.
Uncover what the people at the heart of your offer want and need, their motivations and missions.
Understanding your product.
Find out where a user's journey *really* begins and validate ideas through user research and testing.
Focus the design.
Bring together the knowledge of your business, audience, and product to set the direction for a winning UX design.
UX Design
“What needs to exist and how do we do it?”
A great website or mobile app begins with your user; the audience for your brand or customer for your product. Taking what you know of your audience and business, we’ll design tangible, effective, working solutions.
Define the user’s journey.
Using what we know about your audience we can map the ideal path they‘ll take through your product, smoothing points of friction as we go.
Design the wireframes.
Translating the user journey into screens with which a user interacts; wireframes are models of your product’s structure to check page flow, your copy, and and the design concepts we‘re building upon.
Create prototypes.
To help validate our ideas, usable and testable prototypes can be created to highlight the product’s intent and flow.
Design the high-fidelity UI.
Wrapping up the strategy, user journey, and wireframes with an exciting, beautiful interface designed for accessibility, usability, and engagement from your audience.
Let’s work together
Great teamwork starts with a conversation.
Whether you want to bring a new idea to life, improve something you’re already selling, or just need design support for your team your next great design conversation starts here. You’re welcome to book some time in my diary for a free-of-charge chat at a time to suit you or send me an email to get the ball rolling.